BRAND + PRODUCT DEVELOPMENT
VITBOOST
VITBOOST is an online supplement retailer that prioritizes the wellness journey of its consumers by developing the highest quality nutritional supplements to fit each consumer's needs and lifestyle.
Highlights:
Multiple products ranked in the Top 20 Best Sellers on Amazon over multiple years.
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The Challenge
Develop an online supplement brand from conception to commercialization. Create marketing strategies to promote products and drive sales. Manage the development, production, and marketing of all VITBOOST products.
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Concept Development + Testing
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Business Analysis
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Product Development
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Commercialization
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Brand Management
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Strategic Marketing
Services
Market Research
Production Management
Product Development
Naming + Logo Design
Product Launch
Brand Strategy
Label + Package Design
Website + Mobile Design
Customer Experience
E-commerce Design
Social Media Marketing
Content Marketing
Email Marketing
Affiliate Marketing
Art Direction
Marketing Strategy
Deliverables
Turmeric Product + Packaging
L-Arginine Product + Packaging
B12 Product + Packaging
Biotin Product + Packaging
Elderberry Product + Packaging
VITBOOST Website
Amazon Shop
Product Listings
Amazon A+ Content (EBC Pages)
Social Media Pages | Content + Copy
Client VITBOOST | Loc. Orange County, CA | Yrs 2017-Current
PRODUCT DEVELOPMENT
Developed products by researching industry and market regulations, reviewing technical specs, sourcing, corresponding, and performing site visits with laboratories, negotiating pricing, testing prototypes, performing product quality and compliance checks, and approving final products.
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Lab Research
Negotiations
Quality Control
Production Management
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Package Design
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DIGITAL MARKETING
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Curated content + copy for e-commerce shop designs
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Content Creation + Management
Social Media
Marketing
Influencer Marketing
Develop and execute influencer marketing strategies and creative campaigns by identifying and building relationships with influencers in the health and wellness, fitness, and beauty space.
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