OUR SERVICES
Not all brands are created equal
...and neither are your branding and marketing objectives and demands. We offer branding services that are geared toward developing your brand, creating an interactive and personal customer experience, and growing brand awareness. Based on our experience with working with brands for 10+ years, we developed a branding model that focuses on six areas of marketing.
SERVICES THAT SUIT YOU
BRAND
DEVELOPMENT
We act as your eyes and ears for monitoring trends in the market and among the consumers of your target market. When you partner with us, we are your 'Brand Guardian', here to ensure that you maintain your brand integrity across all company marketing communications and marketing initiatives. We team with you to develop highly effective branding strategies based on a deep understanding of your company's purpose and your consumers. Leave it to our savvy and overly analytical team to shape your brand’s outward appearance and drive customer engagement.
Brand Strategy
We spend time digging into your market and competitors to analyze your brand position and target audience. We take these insights to shape your company's outward image by effectively communicating your vision and mission. We give you an edge over your competition by taking our findings and developing go-to-market strategies that keep your desired customers and prospects' attention directly on you. They will be eager to hear more.
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Market Research
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Brand Values
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Brand Mission
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Brand Story
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Brand Messaging
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Brand Positioning
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Brand Architecture
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Social Media Channels
Brand Identity
Design
Based on our findings in the Discovery Session, we are able to understand your business, your goals/objectives, and your ideal customer persona. We work with your team to create a unique and distinct identity for your brand that visually attracts consumers that emotionally connect with your brand. Our goal is for you to simply wave at consumers and they'll outwardly say, "Woah, who is that? I want to check them out!"
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Brand Naming + Taglines
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Logo + Corporate Brand Elements
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Brand Guidelines:
Logo & Usage
Colors & Usage
Typography & Usage
Brand Elements & Usage
Voice & Usage
Art Direction
Leave it to our team to be the eyes and voice for designing your Marketing Material. We are more than willing to take the creative lead for visually and verbally capturing your brand. This is fun for us! We use our expertise in copywriting and our eye for design to create visually appealing marketing material that has your audience intrigued. You will turn heads and they will not be able to look away!
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Promotional Items & Giveaways
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Powerpoint Presentations
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Pitch Decks
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Brochures
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Exhibition
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Adverts
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Stationery Design:
Business Cards
Letterheads
PRODUCT
DEVELOPMENT
We play an important role for small businesses and young companies by lending our expertise in introducing competitive products and improving existing products to enhance performance. Since we are continuously keeping a close eye on marketing trends and consumer demands, we are the liaison between the brand and the consumers in ensuring your products, services, and product lines resonate with your current and potential customers. We are your sidekick throughout the product development process to develop guidelines and prototype designs in order to successfully bring your product to life.
Concept
Development
After performing research on competitors and the marketplace, along with tapping heavily into consumer insights, we are able to identify opportunities in the market that your brand may be missing out on. We bring these opportunities to light and help you take advantage of them.
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Conduct Competitor Analysis
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Identify Strengths, Weaknesses, Opportunities, and Threats Existing in the Market
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Clarify Niche and Target Market
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Improve Products/Service Offering
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Develop New Revenue Streams
Product Launch
Time to show off your assets to your consumers and go mainstream! We partner with you to bring the new product(s) to market through a product launch. Through this campaign, we are able to introduce the product to target customers and create hype. We help you set a feasible launch date and stick to it!
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Product Launch Campaign:
Landing Page
Email Marketing
Social Media Marketing
SMS and more
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Messaging for Product Launch
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*Product launch event details, please see Event Marketing
Product Design
At this phase of the product development process, we determine how your product will look, feel, and function by developing a prototype. We are able to review the prototype up close and make changes based on results and feedback. Before you proceed to large-scale production and commercialization, you will need to be 100% all-in on the product design. There is no turning back after this point! If you are a service-based company, you can relax a bit. You still have time to make changes.
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Create a Concept Sketch
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Develop a Virtual Prototype
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Perform Split Testing for Design Aspects
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Provide Resources for Building Physical Prototype
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Review Prototype + Provide Feedback
Package Design
The product packaging influences consumer purchase habits. It differentiates your brand from competitors, creates brand recognition, and can be used as a marketing tool. We design your packaging to speak visually about your brand and product and to attract your target consumer persona. We create that love, at first sight, feeling!
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Create a Concept Sketch
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Develop a Virtual Prototype
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Write Copy for Packaging
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Perform Split Testing for Design Aspects
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Provide Resources for Manufacturing Packaging
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Review Proof/Prototype + Provide Feedback
Market Testing
Aimed to reduce the uncertainty revolving around the success of the product by testing the viability of the product(s). This provides you with valuable feedback that allows for last-minute improvements. This process also starts to generate some buzz before launching and provides insight for marketing strategies. Market testing should be performed during the Concept Development phase and during the Product Design phase.
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Conduct Beta Testing
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Offer Samples
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Release Small Scale Quantities
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Manage Test Ads
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Design Interactive Soft Launch
Post Launch Review
Now that your product is available to consumers, you are able to gather customer feedback for continuous improvements. At this phase, you are able to gauge the overall value of the product offering and whether it's performing according to pre-defined expectations. Post Launch Reviews allow you to make changes according to findings.
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Conduct Focus Groups
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Gather Consumer Insights through various methods
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Analyze Insights to Make Discoveries
CUSTOMER
EXPERIENCE
We connect the piece between the optimal customer experience and the optimal customer retention rate by mapping out and analyzing the customer journey, gaining insights from customer feedback, and identifying opportunities for improvement. We provide an overarching roadmap for developing and implementing customer-centered strategies to increase customer satisfaction rates, cultivate customer loyalty, and boost referrals from happy customers. We’ll have your customers talking about your brand by making sure every touchpoint throughout the customer life cycle is memorable - interactive, efficient, and exceeds their expectations.
Customer Journey
We map and audit your customer journey to identify opportunities for improvement. Our goal is to evolve the processes your brand uses to interact with your customers throughout the customer lifecycle. This is the beginning phase of creating the ultimate interactive customer experience that will turn onlookers into loyal customers.
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Map and Audit Customer Touchpoints
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Collect, Analyze, and Interpret Customer Interaction Data to Make Discoveries
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Streamline Operations and Improve Customer Experiences
Customer-centered
Strategy
Our ultimate vision for your organization is to help you become a customer-centered brand. By diligently listening to and understanding your consumers, we are able to develop structures that ensure optimal customer experiences. No doubt, your customers will feel how invested you are in their happiness, and in return, this will result in more loyalty and devotion to your brand!
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Design Interactive Customer Experiences
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Define and Implement Customer Service Standards/Procedures
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Establish Communication Mediums for Customer Interactions
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Develop Customer Loyalty Programs
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Test New Strategies for Driving Customer Value
Site/App Design
We work with your brand to optimize your customers' digital experiences. We ensure that customers are able to easily and quickly navigate your website/app to improve their overall experience with your brand. We start with a complete audit of your website/app and provide guidance on testing activities to assess user behavior.
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Develop Customized Experiences for Digital User
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Perform Tests on User Interface Elements - Layouts, Target Links, Landing Pages, Banners, CTAs, etc.
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Provide Direction through Flow Diagrams, Graphics, Storyboards, and Site Maps
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Messaging for Website/App
CONTENT
MARKETING
We do the heavy lifting when it comes to creating, publishing, and distributing valuable, relevant, and consistent digital content. Our goal is to increase brand awareness and attract your target audience online. We partner with you to devise a plan for creating and sharing valuable content to generate and nurture leads, expand your customer base, increase online sales, and engage with your online community. Hand us the reigns and we will lead the creative direction for content that keeps your audience on their toes and eager to interact with your community.
Creative Direction
Have an idea of where you want to take your brand but are not quite sure how to execute your vision? We act as your creative director by managing the creative process and overseeing your content. We paint a beautiful image of your brand narratively and visually while maintaining the integrity of your brand values and mission.
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Translate Marketing Goals into Creative Strategies
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Translate Client Feedback and Critiques into Edits for Creatives
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Organize Production Schedules + Timelines
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Oversee Graphics, Copy, Music, and all Elements of Visual and Video Content ​
Influencer Marketing
& Collabs
Influencer marketing is a form of art. This is a highly specialized method of brand marketing that requires: experience, tons of leg work, on-brand communication style with the influencer and management team, due diligence and heavy follow-up, relationship building skills, and a full understanding of the marketer’s brand identity and goals. If you have not dabbled into this type of marketing yet, it may seem intimidating. We take away those nerves and create a systematic process for your influencer marketing program.
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Develop Influencer Strategies & Brand Objectives
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Research + Pitch Influencers
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Negotiate Contracts
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Coordinate Influencer Campaigns
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Monitor Campaign Results
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Maintain Influencer Relations
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Plan Influencer Events/Trips
User-Generated
Content Management
Consumers don't want perfect content, they want real content. They trust recommendations from people they know or those to whom they relate. Our marketing strategies are designed to encourage interactions amongst customers and with the brand. When customers build bonds over their love for your brand, you cultivate a community that inspires brand loyalty and improves conversions.
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Develop Strategies to scale UGC and Boost Social Proof
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Design Model to Organize, Monitor, and Manage UGC: Affiliate Content, Reviews & Testimonials, Blog Posts, Social Media Content, Video Content, Q&A Forums, Case Studies
Digital Content
Brand-generated digital assets are produced and distributed for strategic marketing campaigns. We consult with your team to ensure your brand is leveraging the ideal form of digital assets that speak to your audience. This way you can reach your target consumer and achieve your marketing goals.
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Email Marketing/SMS
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Social Media Content
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Infographics
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Newsletters & Blogs
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Podcasts
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Live Streaming
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Lead Generation:
Ebooks
Trials
Contests/Giveaways
Guides
Webinars
COMMUNITY
RELATIONS
Our purpose and why we exist is to inspire companies to partner with us in order to grow and shape a brand culture and community that is inclusive and sparks personal connections through interactive experiences. We leverage our social butterfly-like characteristics of nurturing strong relationships between internal and external organizations and our expertise in developing community outreach programs to cultivate a favorable culture and brand image. By putting our heads together, we can effectively deliver your company’s vision to the members of your community and develop a brand culture that your audience identifies with.
This is a paragraph about creating a memorable user experience that customers share with friends and family. This is a paragraph about creating a memorable user experience that customers share with friends and family.
SOCIAL MEDIA ASSETS
USER GENERATED CONTENT
Most consumers' purchasing decisions are influenced by recommendations from people they know and trust. We are eager to help you grow authentic relationships with your customers and empower them to share about your products and services in a personal and effortless way. The best way we have found to do this is through designing affiliate programs for our clients. Grow your community of ambassadors and the sales will come.
Affiliate Program
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Develop Affiliate Marketing Strategies
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Establish Affiliate Criteria + Guidelines
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Implement Application Process
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Identify Potential Ambassadors + Perform Outreach
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Create Rewards + Incentives Program
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Coordinate + Promote Affiliate Program Campaigns/Events
This is a paragraph about creating a memorable user experience that customers share with friends and family. This is a paragraph about creating a memorable user experience that customers share with friends and family.
SOCIAL MEDIA ASSETS
USER GENERATED CONTENT
Partnership Development is one of the most important aspects of growing your brand. Think about it, you grow your social squad by mingling and building relationships through personal connections. We apply this idea to business relationships. We identify beneficial opportunities and build a rapport with those who can impact your business.
Partnership
Development
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Identify Strategic Partnerships & Opportunities
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Develop Partnership Strategy to Cultivate Business Relationships
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Coordinate Business Development Activities
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Manage Communications between Brand and Partnerships (Pitch, Presentations + Proposals)
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Secure Corporate Sponsorships
Community Outreach
Programs
Purely Defy's purpose is to give back generously to communities and causes that are dear to us. In order to create a Return on Generosity (as we call it), we are dedicated to servicing clients that also have a generous heart. We work with your brand to establish community outreach programs that speak to your brand. This is designed to cultivate a giving brand community. Let’s make a difference together!
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Develop Company Mission + Strategies for Community Outreach Program
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Create Interactive Opportunities:
Company-wide & Customer Volunteering
Sponsorships
Student Scholarships
Donations + Drives
Donating % of Proceeds
Networking Groups
Social Responsibility Programs
Awareness Events/Campaigns
Educational Workshops/Internships
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Coordinate COP Campaigns
EVENT
MARKETING
Our team partners with your organization to develop promotional event strategies that involve interacting with customers face-to-face and leaving a lasting impression. We utilize these strategies to foster a collaborative, diverse, and inclusive brand culture that leads to acquiring loyal customers. We model initiatives to meet objectives based on lead generation, customer advocacy, and other brand awareness performance indicators. We design events that are interactive, memorable, and accurately represent your brand.
Launch Events
We are your sounding board + guide for designing and planning a product launch that speaks to your brand and captures the attention of your target audience. We have 10+ years of experience in event planning and are happy to lend our expertise to create a successful event for your launch.
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Provide Logistics Support for Event
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Design Theme and Coordinate Interactive Activities for Event
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Collaborate with Vendors to Communicate Branding Initiatives
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Negotiate Pricing with Vendors ​
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*For Marketing campaign details for product launch, please see Product Launch
Brand Awareness
Events
Brand Awareness Events are designed to primarily create buzz around the brand and get prospects to opt-in to explore the brand. We develop interactive and memorable strategies to catch and reel in prospective customers!
Reference Launch Events for other services.
Types of Brand Awareness Events:
Trade Shows, Expos, Activations, Pop Up Shops, Influencer Events, Collaborations (Influencer, Brands, Organizations)
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Develop Strategies Designed for Boosting Awareness, Lead Generation, and Customer Advocacy
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Design Marketing Campaigns to Support Events
Community Outreach
Community Outreach Events are designed to bring the people of the brand's community together in either a face-to-face setting or a virtual domain. These events are led to intentionally spark connections and encourage interactions. We believe that if you create a memorable experience amongst your customers that bonds them, they will develop an emotional connection with your brand.
Types of Events:
Speaker Session
Networking Sessions
Conferences
Seminars
Workshops/Classes
VIP Experiences
Sponsorships
Private Events
Fairs/Festivals
FEATURED SERVICES
Our featured services are the most commonly requested services. For additional information, please request a consultation with our team.
