EVENT + CONTENT MARKETING
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SHEIN
SHEIN is an international fast-fashion e-commerce brand that primarily focuses on women's wear but also offers men's and children's apparel, accessories, shoes, and handbags. SHEIN is an affordable one-stop-shop that aims to offer quality value trendy pieces to customers in the 150 countries and territories they serve.
Highlights:
Designed and implemented the bi-annual SHEIN Campus Tour campaign and established Brand Ambassador Program, growing it to +8K students, which has since then grown exponentially.
The Challenge
Develop marketing strategies to increase brand awareness and improve customer retention rates through interactive event marketing campaigns. Spearhead the development, execution, and implementation of events to drive campaign metrics such as app downloads, account registrations, brand ambassador applications, product reviews, and sales.
Deliverables
Campus Brand Ambassador Program
Affiliate Program
Loyalty Rewards Program
Social Media Campaigns
Influencer Campaigns
Affiliate Marketing Campaigns
Bi-annual Campus Tour Campaign
Promotional Merchandise
Print + Digital Collateral
Services
Event Coordinating
Content Creation
Content Management
Creative Direction
Affiliate Marketing
Influencer Marketing
Market Research
User Experience Analysis
Product Quality Analysis
Community Building
Art Direction
Product Design
Package Design
Brand SHEIN | Loc. Los Angeles, CA | Yrs 2019 + 2020
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Designed brand awareness campaigns, organized logistics, managed project budget, sourced materials, merchandised events, hired and managed contractors, marketed, and executed plans for all SHEIN events. Events were strategically designed to increase sales, site registrations, app downloads, and social following, overall raising brand awareness. Aimed to capture user-generated content, customer insights, and to build a loyal community.
Event Marketing
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Event
Coordinating
Spring/Fall Campus Tour Pop Up Shops
Sample Sales
Focus Groups
Holiday Events
SHEIN Festival | Coachella
Meet SHEIN | Ambassador Events
Influencer Collab Campaigns | i.e. Jordyn Woods X SHEIN, Madelaine Petsch X SHEIN
#SHEINescapes | Influencer Trips
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CONTENT MARKETING
Creative Direction + Strategy
Devised content strategy and identified the methods and metrics for measuring success. Defined creative vision for the brand, advertising campaigns, and marketing messages to ensure visual content and messaging was valuable, relevant, and consistent to attract and retain a clearly defined audience. Created buzz-worthy content to raise brand awareness, build community, and ultimately, drive profitable customer action for SHEIN.
Photo + Video Sheets
Livestream
SMS
Promotions + Giveaways
User-Generated Content
Social Media Marketing
Email Marketing
PR Campaigns
Collaborations
Marketing Ads
Influencer Marketing
Managed influencers, reviewed, edited, and approved influencer content during events such as pop-up shops, holiday parties, campus tour events, #SHEINescapes, and SHEIN festival.
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#SHEINescapes
Campaign designed to encourage body inclusivity and self-love.
Affiliate Marketing
This platform allows customers to earn commission on all referred sales. This program was designed to not only increase sales and brand awareness but to also invite loyal customers to become a part of an interactive community.
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Brand Community
Cultivated a loyal community of emotionally invested consumers around the brand to interact with other consumers, assist in customer-driven decisions, and spread awareness.
Customer Experience
Proactively identified and implemented opportunities for product improvement. Coordinated and led focus groups nationwide to gather insight on consumer behaviors and impressions of SHEIN.
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