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GURIN PRODUCTS
Gurin Products, LLC is an online retailer that focuses on providing affordable, user-friendly medical devices and tools such as oximeters and blood pressure monitors to medical professionals and home care users. They are devoted to designing, developing, and manufacturing innovative high-quality products that give consumers the confidence to stay in tune with their health.
GURIN | SANTAMEDICAL | MEDVICE | ACCURAPULSE
Highlights:
Multiple products ranked in the Top 20 Best Sellers on Amazon and are Amazon Choice products over multiple years.
The Challenge
Support Gurin Products, LLC in creating new revenue streams by launching and promoting several key products and brands. Establish brand image, manufacture and source products, and create content and copy for all brand messaging. Manage website development and e-commerce launches as well as social media campaigns.
Deliverables
Services
Production Management
Product Development
Naming + Logo Design
Brand Strategy
Product Launch
Packaging Design
Website + Mobile Design
Customer Experience
E-commerce Design
Social Media Marketing
Content Marketing
Art Direction
MEDVICE Products + Packaging
SantaMedical Products + Packaging
Gurin Products + Packaging
AccuraPulse Products + Packaging
MEDVICE Digital + Print Collateral
SantaMedical Digital + Print Collateral
Gurin Products Digital + Print Collateral
AccuraPulse Digital Collateral
SantaMedical Website
SantaMedical Social Media Pages | Content + Copy
Amazon Product Listings
Amazon A+ Content (EBC Pages)
Brand GURIN PRODUCTS | Loc. Orange County, CA | Yrs 2019, 2020
PRODUCT DEVELOPMENT
Directed full lifecycle product development including performing market research to identify trending products, manufacturing and sourcing products, building vendor relations, and marketing product launches within strict deadlines and budgets.
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Negotiations
Built relationships with vendors to source and manufacture products. Negotiated prices on behalf of the client.
Quality Control
Tested units to determine specifications are met for the final product. Communicated corrective actions if needed in the manufacturing process.
Logistics
Directed communication between the client and vendor to ensure all production requirements and standards were met for on-time distribution.
Package Design
Guided the design process from conceptualization, design, and execution of prototype for attention-grabbing packaging material that is functional and on-brand. Designed user-friendly technical manuals.
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BRANDING
By performing market research and gathering consumer insights, developed a brand identity that establishes a relationship between the brand and consumers. Marketed brand to consumers by highlighting the unique selling points that set the products apart from the competition and support the brand's promise.
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Naming + Logo Design
Rebranding
DIGITAL MARKETING
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Chatbot Design
Designed to allow customers to register their warranty. Strategically configured to increase reviews on Amazon and other e-commerce platforms.
Website Design
During the rebrand of SantaMedical, redesigned the website by managing and directing web designers on specifications of the layout to optimize the customer experience. Curated visual assets and content to fit brand messaging.
Social Media Marketing
Created and implemented monthly social media strategies to increase brand exposure through various social media platforms. Planned and managed social media posting schedule.
Content Marketing
Increase traffic and brand awareness by administrating the creation and publishing of relevant, original, high-quality content for all channels and ads.
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E-commerce
Designed Amazon Store, product listings, and product EBC pages based on market and keyword research. Curated visual assets and messaging to highlight features and benefits of products, along with providing easy-to-follow instructions for product listings.
Customer Service
Enhanced the consumer shopping experience by reforming communication channels, along with providing easy access to technical menus and FAQ online - improving customer retention rate and positive online reviews.
